Natural Purple Food Colour

While not the first colour we think of, the colour purple is found widely in foods, particularly fruits. Our first thought may be red/purple grapes, but there are many other 'red' fruits which actually have more of a purple shade such as plums, elderberries and blackcurrants.

The colour purple is associated with a sweet taste, meaning it can be used to boost a sweet perception without the addition of sugar itself.  Purple is predominantly used in confectionery and beverages applications, though may required for example in a plum sauce.

Natural purple food colour is usually achieved using grape skin extract, which is recognised as a safe food colourant, however there are others which can be used including Elderberry and Aronia Juice.


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