In pharmaceuticals, natural ingredients improve both function and appeal, meeting the demand for simpler formulations. Natural flavours are often used to mask bitterness or make products more pleasant in syrups, lozenges, chewables, and effervescents.
Fruit powders add a mild sweetness and aroma, especially in products where sugar is limited or extra benefits from the fruit are needed.
Natural colours are key for product identification and visual appeal, helping distinguish tablets, capsules and liquids. Plant-based colours like safflower, beetroot, and spirulina are chosen for their stability and ability to work well in pharmaceutical processing, including coating and compression.
Flavourings are used widely in pharmaceutical products to mask the unpleasant taste of active ingredients, especially important for children with taste sensitivities. Natural colours, derived from plant, animal or mineral sources, are used to differentiate between different medicines and to make them visually appealing. Fruit powders, which contain vitamins and minerals, are often used in pharmaceutical products such as compressed tablets or powder mixes to impart flavour and subtle colour whilst offering a clean label ingredient.
The careful selection and integration of these ingredients into pharmaceutical products can contribute significantly to their success in the market. It’s important that ingredients meet strict regulatory standards for safety in pharmaceutical applications, and at Kanegrade we’re proud to supply multiple pharmaceutical manufacturers both in the UK and beyond.
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